Peacock, NBC Universal’s streaming service, has entered the U.S. video streaming landscape with free and premium content.
The paid subscribers on the platform grew from 4 million in Q2 2021 to 31 million in Q4 2023. Further, the number of viewers on the platform is anticipated to cross 76 million in 2024.
Peacock’s success is attributed to its strategic content library that offers a compelling mix of original shows and Live Sports.
In this post, we’ll listed the latest facts and figures about Peacock Viewers, paid subscribers, subscriber demographics, revenue, loss, traffic, and more.
Peacock Statistics 2024 (Editor’s Pick)
- 76 million people in the United States use Peacocks in 2024.
- Peacock has 31 million paid subscribers in the United States in 2023.
- 77% of Peacock subscribers prefer an ad-supported plan.
- Peacock revenue surpassed $1 billion in Q4 2023.
- Peacock faced a loss of $2.75 billion in 2023.
- 69.21 million monthly visits were recorded on peacocktv.com in March 2024.
About Peacock:
| Year Founded | 2020 |
| Headquarters | New York, NY |
| Parent Company | Comcast |
| Number of Paid Subscribers | 31 million |
| Number of viewers | 76 million (estimated for 2024) |
| Revenue | Over $ 1 billion in Q4 2023 |
| Loss suffered in 2023 | $2.75 billion |
How Many People Use Peacock Streaming Service?
76 million people in the United States are anticipated to use Peacock in 2024.
Comparatively, the number of Peacock viewers in the United States in 2021 was 51.5 million. This displays an estimated increase of 47.57% in the number of Peacock viewers in the United States between 2021 and 2024.
Further, by 2026, Peacock is projected to have 84.2 million viewers in the United States.
The following table displays the number of Peacock viewers in the United States over the years.
| Year | Number of Peacock Viewers |
|---|---|
| 2026* | 84.2 million |
| 2025* | 80.6 million |
| 2024* | 76 million |
| 2023* | 70.7 million |
| 2022* | 64.3 million |
| 2021 | 51.5 million |
| 2020 | 23.1 million |
Source: Statista
How Many Subscribers Does Peacock Have?
Peacock has 31 million paid subscribers in the United States.
By the end of year 2023, Peacock recorded 31 million paid subscribers, while by the end of Q3 2023, the platform recorded 28 million paid subscribers.
Besides, the number of paid subscribers of Peacock grew by 10 million in 2023 compared to 21 million paid subscribers recorded by the end of 2022. That’s an increase of 47.62% just within a year in the number of Peacock paid subscribers.
The following table displays the number of paid subscribers of Peacock recorded over the past quarters.
| Quarter- Year | Number of Peacock’s Paid Subscribers |
|---|---|
| Q4 2023 | 31 million |
| Q3 2023 | 28 million |
| Q2 2023 | 24 million |
| Q1 2023 | 22 million |
| Q4 2022 | 21 million |
| Q3 2022 | 16 million |
| Q2 2022 | 13 million |
| Q1 2022 | 13 million |
| Q4 2021 | 9 million |
| Q2 2021 | 4 million |
Source: Statista
Peacock Subscribers By Plan Type
77% of Peacock subscribers prefer an ad-supported plan.
The majority of Peacock viewers prefer an ad-supported plan compared to other video streaming viewers in the United States.
Meanwhile, 23% of Peacock subscribers had purchased an ad-free plan as of October 2023.
The following table displays the distribution of the Peacock viewers according to plan type as of October 2023.
| Plan Type | Share of Peacock subscribers |
|---|---|
| Ad-supported | 77% |
| Ad-Free | 23% |
Source: Statista
Peacock Subscriber Demographics
Millennials and Generation X are more likely to subscribe to Peacock.
Conversely, Baby boomers are least likely to subscribe to Peacock’s streaming services.
Besides, 48% of GenZ and 58% of Generation X said that they are less likely to subscribe to Peacock.
The following table displays the generation that is likely to become Peacock subscribers.
| Generation | Likely To Subscribe | Unlikely To Subscribe | Don’t Know |
|---|---|---|---|
| Generation Z | 10% | 48% | 42% |
| Millennials | 14% | 64% | 32% |
| Generation X | 14% | 58% | 29% |
| Baby Boomers | 5% | 67% | 28% |
Source: Zippia
48% of the Peacock subscribers are male, while 42% are female.
The majority of men prefer Peacock streaming services over women. Meanwhile, the gender of 10% of the Peacock users is unspecified.
Here is a breakdown of the Peacock subscribers by Gender:
- Male: 48%
- Female: 42%
- Unspecified: 10%
Source: Zippia
Peacock Revenue:
Peacock revenue surpassed $1 billion in Q4 2023.
That was a 57% YoY increase in the quarterly revenue. Q4 2023 was the first quarter to surpass the revenue of $1 billion.
However, Peacock also suffered a loss of $825 million in the last quarter of 2023.
Source: Indiewire
How Much Loss Did Peacock Suffer In 2023?
Peacock lost $2.75 billion in 2023.
Comparatively, in 2022, Peacock suffered a loss of $3 billion. This shows a decrease of 8.33% in the losses faced by Peacock in 2023 compared to the previous year.
Source: Comcast, Hollywood reporter
Peacock Number Of Users Per Account
Users can create up to 6 profiles on a Peacock account.
Besides, users can stream on up to three devices simultaneously. Additionally, users have the option to create a regular profile or kids’ profile on Peacock.
How Much Does Peacock Cost?
As Peacock is not offering its free trial anymore, Peacock Premium Plan costs $5.99 per month if billed monthly.
At the same time, if billed annually, Peacock Premium costs $59.99 per year.
On the other hand, the Peacock Premium Plus plan costs $11.99 per month if billed monthly and $119.99 if billed annually.
Benefits included in the Premium plan are:
- Stream 80,000 plus hours of the best movie, sports, and TV content.
- Live Sports and events
- Current NBCX and Bravo shows
- 50 plus always on Channels
Benefits Included in the Premium Plus Plan are:
- Everything is included in the Premium Plus plan.
- No Ads
- Watch local NBC Channel Live 24/7
- Download and watch selected Titles Offline.
Peacock Traffic Statistics:
69.21 million monthly visits were recorded on peacocktv.com in March 2024.
Comparatively, peacocktv.com recorded a monthly visit of 71.87 million in February 2024. Later, in March 2024, the total monthly visits declined by nearly 2 million.
The monthly visit to peacocktv.com peaked in January 2024, with 91.75 million monthly visits.
Besides, the average duration of visit on the site was 14 minutes 32 seconds, and 6.21 pages were visited in a single visit.
Additionally, the bounce rate of the website is 28.87%.
The following table displays the monthly visits recorded on peacocktv.com over the past months.
| Month-Year | Monthly Visits on peacocktv.com |
|---|---|
| March 2024 | 69.21 million |
| February 2024 | 71.87 million |
| January 2024 | 91.75 million |
| December 2023 | 79.91 million |
| November 2023 | 73.99 million |
| October 2023 | 72.42 million |
Source: Similar web
46.92% of the visitors on peacocktv.com are male, while 53.08% are female.
At the same time, the majority of the visitors to the websites are between 25 and 34 years old. The visitors aged 35 to 44 years on the website make up 21.52% of the visitors.
The following table displays the gender and age distribution of the visitors on peacocktv.com.
| Age Group | Share of Visitors on peacocktv.com |
|---|---|
| 18 to 24 years | 13.92% |
| 25 to 34 years | 32.05% |
| 35 to 44 years | 21.52% |
| 45 to 54 years | 16.31% |
| 55 to 64 years | 10.12% |
| 65 years and above | 6.09% |
Source: Similar web
97.27% of the traffic on peacocktv.com comes from the United States.
Even though Peacock TV is available only in the United States, a small share of the website traffic is recorded from other countries. This shows the interest of people from other countries in Peacock TV.
The following table displays the share of traffic recorded on peacocktv.com from different countries worldwide.
| Country | Share of Traffic Received on peacocktv.com |
|---|---|
| United States | 97.27% |
| Puerto Rico | 0.32% |
| United Kingdom | 0.25% |
| Canada | 0.18% |
| India | 0.15% |
Source: Similar web
Miscellaneous Peacock Statistics
Peacock is the 8th most popular streaming service in the United States, with 31 million users.
Netflix is the top choice for video streamers in the United States, while Prime Video is the second most popular video streaming service.
Here is a list of the most popular Video Streaming Services in the United States.
- Netflix
- Prime Video
- Disney Plus
- Hulu
- HBO
- Paramount Plus
- Apple TV
- Peacock
Younger age groups were more likely to use the premium version of Peacock.
8% of the Peacock Premium users in the age group 18 to 34 years streamed videos multiple times a day on the platform.
Meanwhile, 11% of the Peacock premium users in the same age group reported watching videos a few times a week on the platform.
The following table displays the frequency of Watching Peacock Premium in the United States by age as of 2022.
| Frequency | 18-34 years | 35-44 years | 45-64 years | 65+ years |
|---|---|---|---|---|
| Multiple times a day | 8% | 4% | 5% | 1% |
| Once daily | 4% | 6% | 4% | 1% |
| A few times per week | 11% | 11% | 8% | 5% |
| Once per week | 5% | 6% | 3% | 1% |
| A few times | 9% | 6% | 7% | 4% |
| Once | 4% | 5% | 2% | 2% |
| Never | 59% | 62% | 72% | 85% |
Source: Statista.
Women in the United States are more likely to watch Peacock with ads multiple times a day.
At the same time, 4% of male and female users watch Peacock with ads once a day.
The following table displays the frequency of watching Peacock with ads by Gender in the United States.
| Frequency | Total | Men | Women |
|---|---|---|---|
| Multiple times a day | 5% | 4% | 6% |
| Once daily | 4% | 4% | 4% |
| A few times per week | 9% | 10% | 8% |
| Once per week | 5% | 5% | 4% |
| A few times | 9% | 9% | 10% |
| Once | 4% | 4% | 4% |
| Never | 64% | 65% | 63% |
Source: Statista
77.7% of the Peacock Viewers are anticipated to be ad-supported in 2024.
Amazon Prime Video is expected to have 80% of the ad-supported viewers. At the same time, Peacock is projected to have the second-highest ad-supported viewers in the United States by the end of 2024.
The following table displays the percentage of predicted ad-supported viewers for 2024 on different video streaming platforms in the United States.
| Video Streaming Platform | Percentage of AD-Supported Viewers |
|---|---|
| Amazon Prime Video | 80% |
| Peacock | 77.7% |
| Paramount Plus | 73.2% |
| Hulu | 68.1% |
| Disney Plus | 25% |
| Max | 20.8% |
| Netflix | 7.5% |
Source: Emarketer
Conclusion: Peacock Boasts 31 Million Paid Subscribers!
In 2023, Peacock crossed 31 million paid subscribers and an estimated 70.7 million viewers.
Along with an increase of 3 million paid subscribers in the last quarter of 2023, Peacock also generated $1 billion in revenue. Despite the record-breaking revenue generated in the last quarter and the peak paid subscribers, Peacock faced a loss of 2.75 billion in 2023.
Further, it is estimated that by the end of 2024, 77.7% of Pewacock Viewers will watch ad-supported content compared to 77% recorded in 2023.
Hi, I’m Ryan, a tech and entertainment writer with a deep passion for exploring the latest trends and innovations in the industry. With several years of experience under my belt, I specialize in creating engaging content that breaks down complex topics into easily understandable and captivating pieces. My goal is to inform and entertain readers, whether I’m discussing cutting-edge technology or diving into the world of movies, TV shows, and video games. When I’m not writing, you’ll likely find me tinkering with the latest gadgets or binge-watching the newest series.